Welcome to Mercedes Benz Research & Development North America
I received an invitation to visit the
MB R&D center. I had the pleasure to get my own guide. Kyle from Business Innovation did show me to the various parts of the R&D center including the Autonomous Driving showroom, groups working on machine learning, predictive user experience and at least ten more exciting projects. He was very knowledgeable about the centers activities and innovation in Silicon Valley in general.
Located in Sunnyvale are Advanced User Experience Design, Autonomous Driving, Business Innovation, Connected Car, Telematics and User Interaction.
Objective
I’m interested in how Daimler is using Silicon Valley innovation to grow and sustain operations in Germany and globally (Stärkung des Wirtschaftsstandortes Deutschland). So I would like to visit the innovation center and learn the benefits for Daimler Germany running a Mercedes-Benz Research & Development center in Silicon Valley.
Outcome
Silicon Valley is unique in its mixture and density of resources, schools, companies, investment capital and its self disrupting culture. German companies benefit from Silicon Valley research trends, rapid networking and the openness of discussion. Silicon Valley can be seen as a large lab room where you find what you need almost instantly. That saves time and makes development very productive. So German companies can run initial stages of development in Silicon Valley based on where the Silicon Valley eco system has its strength eg. talent, speed and "digital" innovation.
So Silicon Valley culture and eco system translates into innovation and German companies can benefit by running satellite offices. However these offices have to create value to their headquarter by developing products and services to justify extensive costs in Silicon Valley.
BoostbyBenz, a Mercedes Benz Research & Development Center Business Innovation Group product
Boost℠ is a new youth transportation service designed to transport children between the many activities that fill their day. Backed by the best of Mercedes-Benz, certified drivers and trained concierges provide white-glove service aboard eco-friendly Mercedes-Benz Sprinter vans, giving youngsters a safe and friendly ride.
Pitch Your WOW! to Bill Reichert, Managing Director, Garage Technology Ventures
My Airbnb host Cath pointed me to this event where
Bill Reichert, one of the most prominent venture capitalists in Silicon Valley, will discuss getting to
WOW! when delivering an elevator pitch. Bill will also listen to some elevator pitches and provide feedback.
objective
I'm went to this event to see how meet up events are. Who will attend, what are these people selling, how they network and last but not least attend Bills presentation.
outcome
Entrepreneurship in Silicon Valley is authentic. In Germany in contrast I discovered that the startup scene appears to be a role playing. Here, there is full commitment and interest in finding the next big thing. I mean its hard and competitive but also inviting to participate. The Silicon Valley innovative ecosystem needs fuel to disrupt itself.
The event was located at the College of San Mateo where a full room of entrepreneurs came to pitch, get advise, connect and have a slice of pizza.
Since I cannot repeat well enough all he said I found you a
Youtube video where a presentation has been recorded. I recommend to take the time and follow his speech.
I guess the most important lessons I learned are:
make your pitch unique, don't follow templates: start with "imagine if .."
avoid stereotypes, distinguish from already existing solutions: "unlike other companies, we are .."
be clear, compelling, credible: it need to stick, has to be likable and realistic
keep it short and simple: you only get 20 seconds of attention
Me pitching Diafyt
I arrived over one hour early so I had the chance to talk to Bill who was the organizer of the event so he asked me if I would like to pitch tonight. I was uncertain about my ability to do a good pitch however I decided that I have to take the opportunity and signed up for the pitch alter that evening. Rob sent me to the library to printout some copies of my startup essentials and lined me up to do rehearsals. It would be my second on-stage pitch where the first I did at CeBIT this year at the P7Ventures event.
I got 60 seconds. Here is what I did say.
There is a global chronicle disease called diabetes where 8.3% of the world population suffering from. Diabetes is a shortage of Insulin in the human body.
We are developing an algorithm that predicts the right amount of insulin to be taken.
the final product will be an artificial pancreas
It consists of an online data store, a smartphone app and an embedded device you can wear at your belt
And here is his response: "You wasted 15 seconds to tell us about diabetes. We know what diabetes is. Also talking about an artificial pancreas is misleading since you are inventing a machine and most of us are thinking of an implantable organ. So I recommend rephrasing your pitch into: My name is Thomas, the founder of Diafyt, a startup that is developing a device for people with diabetes mimicking the functionality of a human pancreas that can automatically submit the right amount of insulin at the right time. Diafyt cracked the way of calculation using BigData analysis and cybernetics."
Advise and more startup pitching after the presentation: "I want to hear more."
Its been a long evening however Bill had all the time to let everyone come up to get his advise. So I lined up myself to watch others to present their startup and followed his advise.
If you got his interest as an investor he handed a business card while saying "I want to hear more". Before you ask, I got a card and he explained that Garage Technology Ventures is investing in unique technology however not into Biotech/MedTech ventures but he will forward my business concept and add me to his LinkedIn connections.